Welcoming today’s figures from the Scotch Whisky Association showing a record-breaking year for whisky tourism, the Chair of the Malt Whisky Trail, James Johnston OBE said,

“Not only does the Scotch Whisky industry have many loyal fans, it is also seeing a worldwide surge in new Scotch whisky drinkers  – it is therefore no surprise that more people want to come to Scotland to see the home of Scotch.  Speyside has the highest concentration of malt whisky distilleries in the world and our Partner Members of The Malt Whisky Trail® have been investing in their visitor centres to help explain the fascinating history and craft of whisky-making, as well as adding to the overall authenticity and experience.   Separate figures recently released by Moray Speyside Tourism show that Moray has particularly benefited from this trend with an extra 50,000 visitors last year alone. Tourists tell us that Moray is like ‘Scotland in miniature’ which may explain why it is outperforming most of the rest of Scotland in terms of year-on-year growth.  We know that visitors to this unspoilt part of Scotland have an unforgettable experience, so we expect this trend to continue”

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